VSP in CVS, What does that mean to y.o.u.?


Here is an article that comments on VSP now going direct in CVS. Not only will they compete directly, they will dictate your reimbursement and underbid, and sell the same product cheaper. Can the independent compete with the same company who sells direct?

http://optometrytimes.modernmedicine.com/optometrytimes/news/cvs-and-vsp-what-new-deal-means-you

Let me know your thoughts.  Who is next to compete, Walgreen’s, too late already have pilot store in Chicago.  How do you overcome this? Better education for staff? New laws that redirect patient care to doctor choice?

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